2021: Great Year for Movies, Terrible Year for the Box Office

To those who don’t follow the box office, it might seem like the pandemic has dealt a blow to movie theaters but the numbers have shown for quite a while that films have been in jeopardy for a few years now.

The blockbuster business model of films has geared towards blockbusters and that disincentivised films from prioritizing quality. For one, the emphasis is generally on making money opening weekend. A film might make half its money opening weekend (generally enough to break even) before audiences realize it’s not that…